Google Ads Consultant

Certified Google Ads specialist based in Sweden – helps grow your brand's paid channels in Scandinavia.

✅ 15+ years of experience

✅ Google Certified

✅ Data-Driven & Result Oriented

Get in touch

Your Google Ads Consultant

Hi! My name is Jesper Berg and I have worked in the Swedish digital marketing space for close to 20 years, for major brands as well as a multitude of SMBs in a wide range of industries.

Today I help businesses improve visibility and reach via Google Ads/AdWords as well as SEO and content. Expect sharp analyses, an experienced eye for landing pages and continuous, data-driven optimization that simply works.

Assignments are tailored to your company's needs and budget. You avoid binding periods and usually get a better ROI, and more flexibility versus a traditional Google Ads agency. Welcome to get in touch to discuss your idea or project!

Contact

Book meeting

Swedish Google Ads Consultant

My Google Ads Services

I can help you with everything from creating landing pages in perfect Swedish, to keyword analysis, tracking, reporting and of course ongoing optimization.

Since Google Ads campaigns need to be followed up to perform optimally, we can agree on a monthly fee tailored to your needs. I'm also available on an hourly basis.

Get in Touch

Native landing pages

Having created content for Klarna and other major Swedish brands over the last 15+ years, I've developed a deep understanding of what makes Swedish consumers trust, click, and convert.

I don't just translate your message, but adapt it to Swedish cultural nuances, seasonal behaviors, and local preferences – from understanding the importance of "lagom" (just right) in Swedish design to incorporating trust signals that resonate with Swedish consumers, my landing pages consistently outperform generic translations.

Competitive analysis

Nearly two decades worth of Swedish market experience gives me an insider's perspective on local competitors that international agencies simply can't match. This helps me identify market gaps and possibilities for foreign businesses to fully exploit. It is also massively helpful when selecting keywords and matching types for Google Ads campaigns.

Campaign structuring and ads

Every project is tailored to your company's needs and budget. Search and Shopping campaigns are often the most efficient for limited budgets, but for brand visibility, Display, Video, and Performance Max should likely also be considered.

Data-driven optimization

Even in the individual Scandinavian markets, competition is quite intense. Continuous optimization based on data-driven insights, local seasonality and other factors are key to retain a robust ROI/ROAS.

Detailed reports

With me as your Google Ads consultant, you can expect regular, detailed reports on how your campaigns are going, exactly which actions have been implemented, as well as insights and forecasts for the upcoming period.

Why Google Ads in Scandinavia?

Google Ads (formerly AdWords) is the leading digital advertising platform globally and the leading search engine in the Swedish, Danish, and Norwegian markets. It offers excellent conversion rates, ROI/ROAS, and allows you to scale effortlessly regardless of starting budget.

01.

Competitive advantages

Reach local customers that your competitors are missing, using the best-converting keywords and completely localized ads/landing pages.

02.

Immediate visibility

While SEO is also important, Google Ads gives you easy access to the top of the SERPs in your most important geographical locations.

03.

Cost control

Set daily budgets to never exceed your desired spend. You only pay when someone actually shows interest by clicking.

04.

Measurable results

Get detailed statistics on everything from impressions and clicks to sales and profitability. See exactly what works and eliminate what doesn’t.

05.

Unparalleled flexibility

Change ads, budgets, and audiences at any time. Respond quickly to market changes and seasonal variations.

Why choose a freelance consultant over an agency for Swedish market entry?

As a freelance Google Ads consultant specializing in the Swedish market, I offer customized personal services at a lower cost, offering greater flexibility for small and medium-sized enterprises. You work directly with me instead of becoming one of many clients at an agency. This means faster communication, customized solutions for the Swedish market, and focus on your specific results.

How quickly can I see results in the Swedish market?

With professional Google Ads optimization for Sweden, you can start seeing traffic, leads, and sales from Swedish customers within the first week. I focus on delivering quick results while building long-term sustainable campaigns for the Swedish market.

Which industries work well with Google Ads in Sweden?

Practically all industries that see good returns with Google Ads in other markets have the potential do well in Sweden, especially in combination with a localized presence. This includes e-commerce, service companies, B2B, health & beauty, technology, and more. Regardless of industry, I adapt the strategy to your specific target audiences, Swedish search behaviors, and business goals.

Do I need a large budget to succeed in Sweden?

No, much like in larger markets, Google Ads can be effective with smaller budgets when targeting Sweden. As always with new markets and campaigns, it is advisable to test the waters with a smaller budget and scale up based on profitability.

Do I need a Swedish website/landing page for Google Ads?

While not always required, having content in Swedish or pages optimized for Swedish customers usually improves conversion rates. I help analyze and optimize your landing pages for a better user experience for Swedish visitors – which directly affects your ad costs and results.

FAQ

Frequently asked questions about Swedish Google Ads consultant services.

Google Ads Glossary

01.

CPC

The average cost you pay when someone clicks your ad. This amount varies greatly by industry and competition level.

02.

CTR (Click-Through Rate)

The percentage of people who click your ad as part of the number of views/impressions. Higher CTR indicates more relevant ads and leads to lower costs.

03.

Quality Score

Google’s 1-10 rating of your ad quality and relevance. Higher scores mean lower costs and better positions, a key factor in Sweden as well.

04.

ROAS (Return on Ad Spend)

Similar to ROI (Return on Investment), revenue generated per SEK spent on ads is essential metric for measuring success.

05.

Conversion Rate

Percentage of visitors who complete desired actions (purchase, contact, etc.) after clicking your ad. Having local, native-language content typically has a substantial effect.

06.

Impression Share

Percentage of available impressions your ads received compared to total eligible impressions.

Get a Free Quote

Ready to Take on AdWords in the Swedish Market?

Get a free consultation on how to successfully challenge your competition in Sweden.